Profile

Dr. N.T. Sudarshan
Naidu
Associate Professor
Department of Marketing Management
School of Management and Entrepreneurship (SME)
C216F
Block-C, Shiv Nadar University
Uttar Pradesh
India
Extn: 
312
Profile Summary 

Prof. Naidu has worked on ‘Managing buyer-seller relationships in contract farming’ for his thesis during Fellow Programme at the Institute of Rural Management Anand (IRMA). He has presented a number of papers in international symposiums abroad and numerous papers in international and national conferences in India. He was awarded with University Gold Medal for highest grade point average in graduation. At IRMA, Sudarshan has worked on a major national level research project ‘The State of Panchayats’ sponsored by the Ministry of Panchayati Raj, Govt of India. His work on Gambhira collective is popular and finds a mention in the final report of the Twelfth Five Year plan working group of Planning commission on ‘Disadvantaged farmers including women’.

Educational Qualifications 
2014
FPM
Institute of Rural Management Anand
2002
Master of Engineering
Tamil Nadu Agricultural University, Coimbatore
1999
Bachelor of Technology
University of Agricultural Sciences Dharwad
Work Experience 
20032004
Faculty,
University of Agricultural Sciences Bangalore,
Bangalore
Teaching & Research Interests: 

Research Interests: Relationship Marketing, BoP Marketing, Customer Experience Management, Agribusiness, Managing Collectives, Local Governance, and Social Impact

Teaching Interests

Marketing Management
Sales and Distribution Management
Business-to-Business marketing
BoP Marketing
Rural Experiential Practicum (Experiential Practicum)

Conferences (Select): 

Naidu, N.T.Sudarshan; Debiprasad Mishra and S R Asokan, “Building and Managing long-term buyer-seller relationships in contract farming”, International Food and Agribusiness Management Association 26th Annual World Forum and Symposium, Aarhus, Denmark, presented in June 2016.

Naidu, N.T.Sudarshan; and Bhavani Shankar, “Analysis of the Model Rules of Contract Farming of Government of India” International Food and Agribusiness Management Association 26th Annual World Forum and Symposium, Aarhus, Denmark, presented in June 2016.

Naidu, N.T. Sudarshan, “Managing Co-operative Farming: A Case of Gambhira Collective Farming Society”, International Food and Agribusiness Management Association 25th Annual World Forum and Symposium, Minneapolis, June 2015.

Naidu, N.T. Sudarshan and Debiprasad Mishra, “Role of Price in Managing Buyer-Seller Relationships in Contract Farming”, International Food and Agribusiness Management Association 23nd Annual World Forum and Symposium, Atlanta, June 2013.

Naidu, N.T. Sudarshan and Debiprasad Mishra, “Perspective of Rural Managers on the Discipline and Practice of Rural Management”, First National Symposium on Rural Management, Bhubaneswar, November 2012.

Naidu, N.T. Sudarshan and Debiprasad Mishra, “Managing Buyer-Seller Relationships in Contract Farming”, International Food and Agribusiness Management Association 22nd Annual World Forum and Symposium, Shanghai, June 2012.

Satpathy, D. Swetapadma and Sudarshan Naidu, “Study on Feasibility of Rythu Bazar in Ahmedabad for Vegetables” Indian Society of Agricultural Marketing  Regional Seminar, Anand, March 2011.

Naidu, N.T. Sudarshan, “Critical Analysis of Contract Farming Rules of Gujarat State” in Agribusiness Potential of Gujarat State (Seminar Proceedings), Nagpur: Indian Society of Agricultural Marketing, 2011.

Awards(Selected): 

Gold Medal of the University of Agricultural Sciences for highest grade point in Bachelor of Technology

Junior Research Fellowship of the Indian Council of Agriculture Research

Scholarly Activity

Journal Articles

Naidu, N. T. S. (2015). Review of literature on contract farming and contract relationships and directions for future research. Indian Journal of Agricultural Marketing, 29(3), 58-65.

Reports

Naidu, N.T. Sudarshan, “Co-operative Farming: A case study of the Gambhira Collective Farming Society”, Working paper 229, Anand: Institute of Rural Management Anand, 2012.

Books & Book Chapters

Naidu, N.T. Sudarshan, “Critical Analysis of Contract Farming Rules of Gujarat State” in Agribusiness Potential of Gujarat State (Seminar Proceedings), Nagpur: Indian Society of Agricultural Marketing, 2011.

Sivakumar, S and N.T.Sudarshan Naidu, “Building Inclusive Supply Chains – ITC e-choupal” in Rural Management Cases - An Alumni Initiative, Debiprasad Mishra, Partha Sarathy Roy and Sushanta Kr.Sharma (Ed.), Anand: Institute of Rural Management Anand, 2010.

Naidu, N.T. Sudarshan, “Arunachal Pradesh”, in The State of Panchayats 2008–09: An Independent Assessment, Volume Two: State Reports, Debiprasad Mishra (Ed.),   Anand: Institute of Rural Management Anand. 2010.

Naidu, N.T. Sudarshan, “Himachal Pradesh”, in The State of Panchayats 2008–09: An Independent Assessment, Volume Two: State Reports, Debiprasad Mishra (Ed.),      Anand: Institute of Rural Management Anand. 2010.

Naidu, N.T. Sudarshan, “Tripura”, in The State of Panchayats 2008–09: An Independent Assessment, Volume Two: State Reports,  Debiprasad Mishra (Ed.),    Anand: Institute of Rural Management Anand. 2010.

Naidu, N.T. Sudarshan, “Uttar Pradesh”, in The State of Panchayats 2008–09: An Independent Assessment, Volume Two: State Reports,  Debiprasad Mishra (Ed.),    Anand: Institute of Rural Management Anand. 2010.

Naidu, N.T. Sudarshan, “Arunachal Pradesh”, in The State of Panchayats 2007–08: An Independent Assessment, Volume Two: State Chapters,  Anand: Institute of Rural Management Anand, 2008.

Naidu, N.T. Sudarshan, “Tripura”, in The State of Panchayats 2007–08: An Independent Assessment, Volume Two: State Chapters,  Anand: Institute of Rural Management Anand, 2008.