Prof. Naidu has worked on ‘Managing buyer-seller relationships in contract farming’ for his thesis during Fellow Programme at the Institute of Rural Management Anand (IRMA). He has presented a number of papers in international symposiums abroad and numerous papers in international and national conferences in India. He was awarded with University Gold Medal for highest grade point average in graduation. At IRMA, Sudarshan has worked on a major national level research project ‘The State of Panchayats’ sponsored by the Ministry of Panchayati Raj, Govt of India. His work on Gambhira collective is popular and finds a mention in the final report of the Twelfth Five Year plan working group of Planning commission on ‘Disadvantaged farmers including women’.
Research Interests: Relationship Marketing, BoP Marketing, Customer Experience Management, Agribusiness, Managing Collectives, Local Governance, and Social Impact
Teaching Interests
Marketing Management
Sales and Distribution Management
Business-to-Business marketing
BoP Marketing
Rural Experiential Practicum (Experiential Practicum)
Naidu, N.T.Sudarshan; Debiprasad Mishra and S R Asokan, “Building and Managing long-term buyer-seller relationships in contract farming”, International Food and Agribusiness Management Association 26th Annual World Forum and Symposium, Aarhus, Denmark, presented in June 2016.
Naidu, N.T.Sudarshan; and Bhavani Shankar, “Analysis of the Model Rules of Contract Farming of Government of India” International Food and Agribusiness Management Association 26th Annual World Forum and Symposium, Aarhus, Denmark, presented in June 2016.
Naidu, N.T. Sudarshan, “Managing Co-operative Farming: A Case of Gambhira Collective Farming Society”, International Food and Agribusiness Management Association 25th Annual World Forum and Symposium, Minneapolis, June 2015.
Naidu, N.T. Sudarshan and Debiprasad Mishra, “Role of Price in Managing Buyer-Seller Relationships in Contract Farming”, International Food and Agribusiness Management Association 23nd Annual World Forum and Symposium, Atlanta, June 2013.
Naidu, N.T. Sudarshan and Debiprasad Mishra, “Perspective of Rural Managers on the Discipline and Practice of Rural Management”, First National Symposium on Rural Management, Bhubaneswar, November 2012.
Naidu, N.T. Sudarshan and Debiprasad Mishra, “Managing Buyer-Seller Relationships in Contract Farming”, International Food and Agribusiness Management Association 22nd Annual World Forum and Symposium, Shanghai, June 2012.
Satpathy, D. Swetapadma and Sudarshan Naidu, “Study on Feasibility of Rythu Bazar in Ahmedabad for Vegetables” Indian Society of Agricultural Marketing Regional Seminar, Anand, March 2011.
Naidu, N.T. Sudarshan, “Critical Analysis of Contract Farming Rules of Gujarat State” in Agribusiness Potential of Gujarat State (Seminar Proceedings), Nagpur: Indian Society of Agricultural Marketing, 2011.
Gold Medal of the University of Agricultural Sciences for highest grade point in Bachelor of Technology
Junior Research Fellowship of the Indian Council of Agriculture Research