About the Department

Marketing as a field and discipline attempts to understand the nature of markets, what specific groups of consumers want, and the process of developing and delivering products/services to target consumers. We as the Marketing area of School of Management and Entrepreneurship at Shiv Nadar University distinguish ourselves by focusing on the needs, aspirations, and requirements of disadvantaged consumers and producer-groups, with a view to building a more ethical, equitable and eco-friendly world.

 

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21 Nov 2017
The study endeavors to uncover the ‘marginal’ masculinity that exists in the rape- prone Indian capital New Delhi, which is referred to as... read more
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Shiv Nadar University MBA

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