Luxury marketing and sustainability (Priya Rathi)

About the project

The study is concentrating on some of the most perplexing and vexing issues. There is wealth of literature on sustainability and consumer luxury experiences, but there is still a gap in few key areas where frequent changes are observed due to strict restrictions and laws imposed within those sectors. This motivates me to explore the potential of unique and memorable consumer experiences gained through the use of luxury products / services. As well as how this conspicuous consumption of in case of luxury is shifting towards more sustainable inconspicuous consumption.

Priya Rathi's Ph.D. experience at SME

Every candidate has the luxury of changing the institute where they will pursue their Ph.D., but finding a knowledgeable, experienced, and mentor with good business acumen is by chance. I feel very fortunate to have Dr. Sandeep Gupta and Dr. Sheetal Jain as mentors and motivators. Their amiable demeanor and layer-free communication make even the most difficult tasks seem simple and enjoyable.

Faculty

Assistant Professor

Students

Priya Rathi
Ph.D. scholar