Profile

Dr. Bikramjit
Rishi
Professor
Department of Marketing Management
School of Management and Entrepreneurship (SME)
Shiv Nadar University
India
Profile Summary 

Dr. Bikramjit Rishi holds Post Doctorate (Funded by European Union) Ph.D. and MBA and currently Professor at School of Management and Entrepreneurship (SME), Shiv Nadar University, Greater Noida. During his previous stint at IMT Ghaziabad,  he was the program chair PGDM (Part Time) from 2014 -2018 and PGDM Executive (2018 -19). His major focus in research is both quantitative and qualitative methods.  Apart from teaching, research, and training, he has also served in editorial advisory positions, conference advisory committees and made a significant contribution to the success and growth of marketing discipline. He has 35 referred research papers, nine book chapters, 7 cases, 40 conference papers, and three books, including one edited book on Social Media Marketing (Routledge) and one textbook on Social Media Marketing (Sage). His research work has been published in Australasian Marketing Journal (AMJ), Journal of Brand Management (JBM), International Journal of Business Innovation and Research(IJBIR), International Journal of Technology Marketing (IJTM), Emerald Emerging Markets Case Studies(EEMCS), International Journal of Sustainable Design (IJSD), ASEAN Journal on Hospitality & Tourism to name a few. He has presented research papers in several reputed national/international conferences in India and abroad and also has chaired sessions in national and international conferences. He has also given keynote addresses in many national conferences in India. He has delivered guest talks/ invited presentations in several Top Business Schools in India and abroad. Due to his significant contribution, he has been conferred by Emerging Marketing Scholar (Academy of Marketing Science), 2011. He was Faculty Fellow, at 3rd AMA (American Marketing Association) Sheth Foundation Doctoral Consortium, IMT Dubai (UAE), January 18 – 20, 2015. He was also the Faculty Fellow at 4th AMA (American Marketing Association) Sheth Foundation Doctoral Consortium, IMT Ghaziabad, January 07-09, 2016. He was the Conference Co-Chair for the 2014 International Conference on Technology and Business Management (ICTBM) Organized by AIMS international and held at American University in the Emirates, Dubai, on March 24 -26, 2014. He was also the Organizer of the 2015 Annual Conference of the Emerging Markets Conference Board, January 20 -22, 2015, IMT Dubai. He was also the faculty fellow at 7th AMA (American Marketing Association) Sheth Foundation Doctoral Consortium at MICA, Ahmedabad held on January 4-6, 2019.

He has directed many learning and development program for executives. The programs were designed for Hindustan Coca- Cola Beverages Private Limited (HCCBPL), Apollo Tyres Limited, APL Apollo Tubes Limited, Maruti Suzuki India Limited (MSIL), RITES Limited, Defence Research and Development organization (DRDO) and Jubilant Food Works Limited. The various topics which has been addressed in these programs include Marketing Leadership, Strategic Customer Management, Building Customer Orientation Organization, Effective Selling Skills, Customer Service Skills, Understanding Customer Journey, Customer Experience Management and Sales Leadership.

Educational Qualifications 
2007
Ph.D.
Punjabi University, Patiala
2011
Post-Doctoral Fellowship
Funded by European Union
2001
MBA
Punjabi University, Patiala
Work Experience 
09/14
09/21
Associate Professor,
Institute of Management Technology,
Ghaziabad
08/13
09/14
Assistant Professor,
Institute of Management Technology,
Ghaziabad
08/12
08/13
Assistant Professor,
American University in the Emirates,
Dubai
05/09
08/12
Assistant Professor,
Institute of Management Technology,
Ghaziabad
02/07
05/09
Senior Lecturer,
Institute of Management Technology,
Ghaziabad
20192020
Visiting Faculty,
IIM Kashipur
20182020
Visiting Faculty,
Shiv Nadar University, Delhi NCR
20182019
Visiting Faculty,
Institute of Management Technology,
Nagpur
03/19
04/19
Visiting Professor,
Institute of Management Technology,
Dubai
2016
Visiting Professor,
Varna School of Management,
Bulgaria
2014
Guest Faculty,
IMT & Grenoble Ecole de Management,
France
20142015
Guest Faculty,
Central Warehousing Corporation,
New Delhi
04/12
08/12
Visiting Professor,
Indian Institute of Foreign Trade,
New Delhi
Teaching & Research Interests: 

Research Areas: Social Media Marketing, Consumer Behaviour, Tech Applications in Marketing, Case Writing, Case Teaching 

Awards(Selected): 
2014

Best paper Award, 2014 Annual Conference of the Emerging Markets Conference Board at Indian Institute of Management, Lucknow, NOIDA Campus, India.

2015

Faculty Fellow, 3rd AMA (American Marketing Association) Sheth Foundation Doctoral Consortium, IMT Dubai (UAE), January 18 – 20, 2015.

2016

Faculty Fellow, 4th AMA (American Marketing Association) Sheth Foundation Doctoral Consortium, IMT Ghaziabad, January 7 -9, 2016.

2018

Best Paper Award, International conference on Strategic Competency Mapping for Talent Management and Retention, January 18 -19, 2018, University Business School, Punjab University, Chandigarh, India.

Scholarly Activity

Journal Publications (accepted or published)

2020

Sankar, A. Rishi, B. (2020) Convenience matter in mobile banking adoption intention?. Australasian Marketing Journal (AMJ), pp. 273-285

2020

Mishra, S. Rishi, B. (2020) Social Marketing Applications in Public Policy Programs: Key Learnings and Applications, Social Responsibility Journal. Accepted

2020

Chatterjee, T.K., Rishi, B. (2020) Determining Factors of Length of Stay of Indian Domestic Tourists, ASEAN Journal on Hospitality & Tourism, pp. 29 -42.

2019

Sarkar, A., Sarkar, J.G., Sreejesh, S., Anushree, M.R., Rishi, B. (2019) You are so embarrassing, still, I hate you less! Investigating Consumer’s brand embarrassment and brand hate, Journal of Brand Management, pp. 1- 15.

2019

Rishi, B. Kacker, A. (2019) Conceptualizing a positioning framework for smart cities in an emerging economy, International Journal of Sustainable Design, Vol. 3, No. 3, pp.169–181.

2018

Rishi, B., Pradeep, H. & Vishwanathan, M. (2018), Hesitation to Adoption in the E – Grocery Retailing in an Emerging Market, International Journal of Business Innovation and Research, pp. 99 -118.

2017

Chatterjee, T.K., Rishi, B.and Nargundkar, R. (2017) A motive-based segmentation of Indian domestic tourists, International Journal of Indian Culture and Business Management, Vol. 14, No. 2, pp. 162 -179.

2016

Rishi, B. & Mehra, A. (2016), key determinants for purchasing pirated software among students, International Journal of Technology Marketing, Vol 12, No. 1, pp. 4 -22. (ABDC – C)

2011

Rishi, B. (2011) ‘Factors affecting shopping of apparels in organised retail stores’, International Journal of Business Innovation and Research, Vol. 5, No. 5, pp.546–558. (ABDC – C)

Books & Book Chapters

2015

Rishi, B. & Singh, H.  (2015), 4th Emerging Markets Conference: Redefining Value in Emerging Markets, Conference Proceedings, IMT Ghaziabad, India, ISSN 978 -93 – 5196 – 809 -2.

2015

Rishi, B.  (2015) Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control, Edited, IGI Global, USA, ISSN 978-1-4666-8139-2.

2017

Rishi, B. & Bandyopadhyay, S. (2017) Contemporary Issues in Social Media Marketing, August 2017, Routledge, London, U.K. ISBN 978 -1-138-67918-4

2019

Abhishek, Rishi, B., Singh, H., Popli, S. (2019) Driving Marketing Excellence through Experiences in Emerging Economies, IMT, Ghaziabad, ISBN 978-93-5346-669.

2020

Tuten, T.L., Solomon, M.R., Rishi, B. (2020) Social Media Marketing (Indian Adaptation), Sage, New Delhi.

2021

Popli, S. & Rishi, B. (2021) Crafting Customer Experience Strategy: Lessons from Asia, Emerald, UK.

Other

Aggarwal, R., Rishi, B. (2021) “Dish Tv India Limited: The Dilemma Of Celebrity Endorsement,” Emerald Emerging Markets Case Studies. Accepted.

Rishi, B., Kacker, A. (2021) “Kingfisher: Ultra Max re-positioning hurdle,” Emerald Emerging Markets Case Studies, Vol. 11 Issue: 2, pp.1-19.

Rishi, B., Mehta, A., Banerjee, P., Deepak, A. (2018) “Buzzfeed Inc: native advertising the way forward?”, Emerald Emerging Markets Case Studies, Vol. 8 Issue: 4, pp.1-18.

Rishi, B., Kacker, A., Gupta, S. (2018) “Entry of Reliance Jio in the Telecom industry: a ripple in the Ocean,” Emerald Emerging Markets Case Studies, Vol. 8 Issue: 3, pp.1-17

Rishi, B. Sabnis, N., Bagchi, S. (2017) “Hockey India League: Remnants of India’s long lost glory”,  Emerald Emerging Markets Case Studies, Vol. 7, No.2, pp. 1-5.

Rishi, B., Kapoor, A., Bhatia, S. (2016) “AaramShop.com reinventing the e-grocery wheel in India”, Emerald Emerging Markets Case Studies, VOL. 6, NO. 2 ,2016, pp. 1-28.

Rishi, B., Sarda, P. (2013) “Kalazone Silk Mills Limited – Leveraging the Social Media”, The Casecentre, 513-040-1.

Rishi, B., Botta, S. (2014) “Sub Brands of Titan: A saga of Success”, The Casecentre, 514-081-1.